The CICA research report, Using the Internet in Corporate Reporting: Practical Guidance for Effective Communications with Stakeholders, was prepared by a study group comprising current and former judges in the CICA’s Corporate Reporting Awards program. In its report, the study group concludes that corporate reporting will continue to evolve along with information technology, but that the fundamental stakeholder expectations of accountability and transparency will not change. It also concludes that every company needs an Internet-based communications strategy for achieving comprehensive and integrated corporate reporting. That strategy should reinforce accountability to stakeholders and ensure transparency by conveying key messages via the company website using Web 2.0 technologies (such as XBRL and data tools) and social media (such as Twitter and Facebook), as appropriate. Such an approach will help to strengthen collaboration with stakeholders and foster innovation. This is Part 3 of a multi-part series on the key messages contained in this new CICA research report (also refer to Part 1 and Part 2).
