PwC's Technology Forecast, Fall 2008

Do more with less. Be more innovative. Manage continuous change. Anticipate market shifts. Bias investment toward differentiation. Standardize wherever possible to reduce costs. Deliver value from acquisitions. Make information a strategic weapon. Create a sustainable infrastructure. Be more agile. In scores of conversations with business and technology executives, it has become evident that many apparently unrelated initiatives share a common challenge: to manage them in an era of continuous change without tearing the organization apart by lurching from one initiative or crisis to the next. An evolving methodology can help anticipate market changes and assess their meaning for the enterprise as a whole before deciding whether an agile response is necessary. This emerging approach is a method for proceeding with investments with agility when they make sense and without causing more harm than the intended good. This approach fuses two key models and a growing trend which are discussed in PwC's Technology Forecast.