A Check-up on the Habits and Values of North America’s Young Adults

Americans like football, MySpace and text messaging. Canadians like hockey, Facebook and playing the lottery. And, both just can’t get enough of the Internet. The Internet and mobile devices have revolutionized the way people connect and communicate and that is evident in the way people have engaged in communication through their devices and online social networks. These are some of the findings from an Ipsos Reid study that investigated the behaviors, lifestyles and habits of American and Canadian young adults ages 18-34, the emerging market of young consumers. (Read the highlights of the survey "A Check-up on the Habits and Values of North America’s Young Adults (Part 2)" and also read "A Check-up on the Habits and Values of North America’s Young Adults (Part 1).")