How to Use Social Media to Retain Customers

There are many times or reasons that a small business will receive an influx of new customers -- such as around the holidays for retail stores, during a new product or service launch, or after a local advertising campaign. While new customers are great, returning customers are even better. Social media offers a number of opportunities to turn new and existing customers into repeat customers and fans. (Read the article How to Use Social Media to Retain Customers at OPEN Forum online.)