Social Media: Build Customer Loyalty & Evangelism

Businesses are increasingly turning to social media to strengthen relationships with their customers. By engaging in a rich, ongoing dialogue with customers, companies can better understand their evolving needs, resolve service issues more effectively and gain true brand advocates. This guide can help you understand how to use social media to enhance your customer relationships with information and practical advice. (Read the article Social Media: Build Customer Loyalty & Evangelism at Open Forum online.)