"While investor relations departments in Germany, Austria, Switzerland and the UK mostly shy away from using social media, there is a growing belief that new media will become increasingly important to their communications with investors in the next 12 months, a new survey has found. The survey by the German investor relations association DIRK and international market research firm GfK polled more than 700 investor relations departments across the four countries. It found that relatively few are currently using social media in their IR programs, with only 12% German, 24% of Austrian and Swiss, and 26% of British IR departments saying they consider social media important or very important to their current IR activities. However, going forward 71% of Austrian, 62% of Swiss, 61% of British and 46% of German companies expect social media to become important or very important to their IR programs in the coming year." (Read the full article “Social IR becoming more important in Europe, says study” by Dominic Jones at IR Web Report online.
