Canadian Shareholder Profile and Attitudes

As a basis for identifying and addressing the kinds of information that various stakeholder groups want or are likely to want, it is important to consider their information sources and their objectives. In this regard, the 2004 survey on Canadian Shareowners (undertaken periodically by the TSX Group) provides some insight. The survey found that 49% of adult Canadians are shareholders, either as individuals or participants in mutual funds. A number of share ownership surveys are available on the World Federation of Exchanges website.