10Minutes on Fair Value in Financial Reporting

In recent months, severe and progressive declines in the credit markets have rattled the economy, converting what used to be a technical issue into a full-blown public debate: when and how should fair value be developed and reported? A recent publication by PricewaterhouseCoopers called 10Minutes on Fair Value in Financial Reporting clarifies this complicated issue from the perspective of CEOs, CFOs and board members. It also shares ideas for a practical path forward and highlights what companies can do now to improve how fair value is reported to investors.