Ipsos Reid survey - Canadian online social network profile

A recent survey noted a dramatic increase in the number of Canadians with a profile at online social networks. In 18 months the percentage with a profile increased from 39% to 56%. These are the findings from “Social Networking: 2009,” a new study conducted and released by Ipsos Reid. Study author Mark Laver notes, “Social networks get a lot of press and rightfully so, they are becoming the communications tool of the 21st century. The increasing concentrations of people at these types of websites make them very attractive to online marketers and businesses.” (Visit the Ipsos Reid website to find out more about this survey.)