Basic Sustainable Marketing Principles

Sustainable Insight, a quarterly publication of KPMG, explores the important area of sustainability. The January 2009 issue looks at how companies can highlight their products and services to customers, while adhering to responsible principles of marketing. The April 2009 issue looks at the role of government in facilitating sustainability transitions based on a series of interviews with civil servants, private sector representatives and scholars of public policy. It proposes a set of criteria and means to determine whether, when and how government should facilitate sustainability.