Thursday, November 26, 2009

Canada - Craib survey published: AR Update 2009

"The importance of the corporate website has continued to grow as the primary channel for investor communications. That makes sense given its capacity for information and the immediacy with which that information can be disseminated. Despite these advantages, however, the web remains a passive medium in the sense that it has absolutely no impact unless investors choose to use it. In contrast, the printed annual report offers a unique ability to control the structure, pacing and content of the key messages companies want to place before the eyes of selected audiences. Judging from the time and resources spent on the printed annual report, this continues to be a priority for most Canadian public companies." (Read AR Update 2009 published by Craib online.)