No Social Media Without Strategy

In this online video at Open Forum, John Jantsch, award winning social media publisher, talks about finding strategic ways to deploy social media assets based on an organization's individual brand’s needs. For example, he notes that “Every small business needs to have a blog” and explains why blogs are a great way to share valuable, education-based content with customers. (View No Social Media Without Strategy; You Blog? Who Cares? Customers Will; other clips from this presentation; and the entire OPEN CES experience.)