Social Media - How to Deal With Negative Feedback

Unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other. By and large, this type of communication is a good thing. Businesses can form more personal relationships with customers and customers can become part of a community around the brands and businesses they want to support. However, a conversation with anyone can also potentially invite negative criticism. For a quick guide to dealing with negative feedback on social media, read the article How to Deal With Negative Feedback. Additional guidance is available by reviewing the results of a search on the term “negative feedback” at Open Forum online.