Social Media Can Affect Reputation

A recent Canadian social media survey examined how businesses in Canada are using social media for building online communities around their product offerings, and how they are using social media to increase brand authority and visibility online. The survey produced surprising statistics on the use of social media by companies in Canada, finding that 61% of respondents said their company tracks what is said about the company online. In addition, the survey asked practitioners whether they believe social media affects reputation more than users. While 40% of users believe that companies involved in social media are working hard for their business, only 20% feel that social media affects a company’s reputation with regard to trust, transparency, loyalty or relationships. Practitioners, however, believe their involvement with social media has much more impact. (Read the Canadian Social Media Survey online or view as a Slideshare presentation.)