When something new comes along, it can be viewed with either enthusiasm or skepticism and, in some cases, a bit of both. This is true with social media. It represents a revolution in business, but every revolution starts with baby steps that help you move forward with confidence and direction. To get started, follow a simple set of questions to guide you through the phases of evaluation, planning and action. (Read the article "7 Steps to Creating and Cultivating a Brand in Social Media" at Open Forum online.)
