Redrawing the Map: Globalization and the Changing World of Business

This 2010 report by Ernst & Young/Economist Intelligence Unit draws on three sources of original research: an index measuring 60 countries according to their degree of globalization; an online survey of 520 senior business executives worldwide; and a program of in-depth interviews with 30 senior executives and high-level experts. The key findings of the survey Redrawing the Map: Globalization and the Changing World of Business are that: (1) Competing in a new environment: The rise of companies from emerging markets has changed the game and the outlook for business. (2) Expanding internationally: Despite the downturn and concerns over state intervention, companies are still planning geographic expansion. (3) Innovations in innovation: Companies must rethink strategies to ensure that innovations developed in one country are commercially viable in others. (4) Diversifying management: As companies deepen and broaden their presence in international markets, the need for culturally diverse management teams becomes all the more pressing. (5) Policy matters: Business will have to engage with governments and other policymakers on global issues such as protectionism, regulation and trade issues.