Integrated Reporting for a Sustainable Strategy

How can managers better identify, describe and confront the issues of environmental and social sustainability that their companies increasingly encounter? One Report suggests integrating information about financial and nonfinancial performance into a single document. According to the authors, Robert G. Eccles and Michael P. Krzus, such integration allows companies to view risks and opportunities in their strategy. It also speaks with one voice to all stakeholders, who can engage with the company using Web 2.0 tools and technologies. One Report provides a way of demonstrating and building transparency and trust. (Read the Harvard Business School article One Report: Better Strategy through Integrated Reporting.)