Integrated Reporting - Website Data Packaging

To respond to stakeholder information needs, a company website should be viewed holistically as a data mart. The data is organized largely according to packages that have evolved over a long period of time within the paper paradigm, such as annual reports, financial statements and management discussion and analysis. It is now time to rethink the communication of the data and question whether the traditional data packaging best serves the information needs of users. It is also important to think about how the data can be repackaged to make them more useful to investors and other stakeholders. In this way, users can get at the package or report and quickly find the information they need. Specific data items are pre-selected by the company and the package or report is then posted on the website. A webpage could also be considered as a package of data items. For example, refer to the "Investor Briefcase" package on the PotashCorp website.