Social Networking Report 2010

According to a May 2010 survey called The Social Networking Report, the vast majority of business men and women (83%) believe that social networking is here to stay compared to only 9% who think it is just a ‘flash in the pan’ indulged by the under 30s. In addition, nearly three quarters (71%) say that blogging provides an effective new medium to communicate with a wider audience while less than one in five (16%) say that it is simply shouting into the ether. The survey into executive opinions on social media was published by The Counsel House, a firm specializing in interim management within corporate communications, and Pilotmax, a PR consultancy. The full report is available free-of-charge on The Counsel House website.