Harnessing the opportunities and managing the risks of social media

According to a recent publication by Deloitte, virtually every organization is either using or considering social media for internal and external use. Now, the question is how to use social media effectively, while managing the risks it presents for businesses. Social media presents unparalleled opportunities for growth, innovation, customer and competitive intelligence, early risk identification and diffusion. (To learn more, read Enterprise 2.0: Harnessing the opportunities and managing the risks of social media.)